1. A Subject Line That Grabs Attention
The subject line is the first thing recipients notice—if it doesn’t grab their attention, they won’t open your email.
- Keep it short – Around 6-10 words.
- Make them curious – Example: “You’re missing out on this deal!”
- Avoid spammy words – No “FREE!!!”, “ACT NOW”, or too many emojis.
Example:
Bad: “HUGE DISCOUNT! Click NOW!!!” (Sounds like spam)
Good: “Limited-time offer, just for you!” (More natural and engaging)
2. A Call-to-Action (CTA) That Stands Out
A CTA is a button or link that tells people what to do next. It should be clear, visible, and easy to click.
- Position it strategically – To ensure immediate visibility.
- Make it short & action-driven – Example: “Get your discount” or “Sign up now”.
- Use a button – Buttons get more clicks than plain text.
Example:
Bad: “Click here to learn more about our services.” (Too long)
Good: “Start your free trial” (Clear and direct)
3. A Simple & Clean Email Design
A good-looking email is easy to read and works on all devices.
- Use short paragraphs – No big blocks of text.
- Make it mobile-friendly – Over 60% of people check emails on their phones!
- Use images wisely – Too many images = slow loading.
- Keep colours simple – Make sure the text is easy to read.
- Basic Email Layout:
- Header: A short intro or image
- Body: A few lines of text explaining your message
- CTA: A clear button to take action
Quick Checklist Before You Send:
- Subject line is short & catchy
- CTA is easy to see & click
- Text is short and easy to read
- Email looks good on mobile
- No spammy words or too many images
Want to create powerful email campaigns that leave a lasting impression? Etchmail is here to make it happen!
